Starbucks entered into an agreement today to acquire The Coffee Equipment Company, inventor and producer of the famed Clover™ brewing system.
Starbucks had already acquired at least two or three Clovers to be used in test locations like Seattle and Boston.
Some speculated that Starbucks may possibly opt to purchase several more for larger scale use. No-one that I know of speculated that Starbucks would pursue the acquisition of the company that makes them.
Maybe we’ll see more of these brewers popping up in Starbucks locations. With just a little more luck, maybe we’ll see their baristas learning more about coffee extraction as well.
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March 19, 2008 at 10:04 pm |
interesting! more automation in a new area and less automation in an older one? ..or is the move from super to auto or semi even happening?