A critical design piece, aimed to criticize society’s consumerism and our consumption culture

Okay, let me start by saying I love good design and innovation. Upon first glance, this nifty little object looks pretty cool.
And then you read the description about what it is, and what its intentions are. This is when I started feeling a little… weird.
It would seem that with time, we develop a certain numbness for the true needs of every person, and get carried away by the material world. Heart-Beans encompasses this formula, incorporating elements that its developers deem as basic needs – touch, and communication between a person and himself. To use this object, you must caress it and hug it, much like as a baby is held, the user inevitably bonds with it, emotionally.

Ultimately, Heat-Beans is a coffee-grinder, set to operate according to the user’s heart-beats.
Interesting indeed. I guess this is for those folks who don’t love coffee as much as we do. (lol)
This grinder really gets to the heart of the matter. (bwap)
Okay, but really, what do you think? Is this totally pointless? Is this just the result of a really slow day at the design studio? Who knows.
(via)


